Are you thinking as a consumer or as a marketer…? Is your brand putting significant resources into posting every day on @facebook
yet no one’s engaging with your posts? Are you tweeting out links to your website on @Twitter,
yet no one’s clicking through, even when you offer sales or other incentives? If any of this sounds like challenges you and your brand face, there’s a clear solution: Humanize your brand.
In today’s hectic and crowded social media landscape, companies that want to break through need to focus on forming genuine connections with their audiences by communicating with them like a human, not like a brand. That starts with marketers thinking less like marketers and more like consumers
Brands need faces 😎
As it is explained in the book #theendofmarketing
being successful on social media now requires being open and real with your audience, like the way @djkhaled
has built up a social media empire by letting people get a closer look at his lifestyle. Any celebrity could theoretically do the same, but DJ Khaled stands out in the social media world by being refreshingly candid in his posts. In other words, he seems human, rather than having every post look like a finely polished PR piece.
Some brands have been able to leverage DJ Khaled’s influence by partnering with him to promote their products in a similarly entertaining, human way, and doing so puts a relatable face to what they’re trying to sell. While most companies don’t have the budget to work with mega-influencers like DJ Khaled, there’s no reason why you can't put a face to your brand by either working with smaller influencers to show how your products and services affect real people’s lives, or leveraging your own community of customers and employees.
Entertain or educate
In addition to putting a face to your brand, you also need to change what you post. Rather than being salesy, which would look even more unnatural coming from the real people that comprise your brand, focus on creating content that will either entertain or educate your audience. Not every company can be entertaining like DJ Khaled, but any brand can connect with customers by being educational.