Def Jam Recordings, in a strategic move to strengthen and restructure the top levels of its executive leadership team, has promoted the widely respected label veteran Rodney Shealey to Executive Vice President of the label, and has promoted Theda Sandiford to Senior Vice President, Commerce, it was announced today by Paul Rosenberg, Chairman & CEO, Def Jam Recordings, a division of Universal Music Group(UMG).
In his newly expanded role, Shealey will work closely with Def Jam’s artists, managers and partners to design and execute strategies across all platforms. Shealey will now oversee Def Jam’s marketing department while continuing to run its urban promotion division. At the same time, Sandiford, who has excelled within UMG in the fields of marketing, sales, and international commerce, will now head Def Jam’s growing commerce and digital marketing initiatives. Shealey and Sandiford, who are based in New York, will report directly to Mr. Rosenberg.
“Rodney and Theda are seasoned, veteran leaders who have earned the respect of their colleagues throughout Def Jam, UMG, and the industry at large,” Rosenberg said. “They represent the forward vanguard of imaginative executives whose task it will be to develop global success for our outstanding roster of artists.”
“I’m excited to hit the ground running in this new role at Def Jam, the label I’ve called home for the past twelve years,” said Shealey. “In that time we’ve had a lot of success, broken a lot of records, and launched the careers of a lot of superstars.
We’re developing a roster of emerging artists here at Def Jam that have amazing potential. I’m thrilled to work with Paul Rosenberg, Rich Isaacson, and the executive team here to unleash that potential and deliver incredible music and artists on behalf of this iconic label.”
“It’s an honor and pleasure to represent the brand and the next generation of hip-hop cultural purveyors," said Sandiford. #music #musicindustry #hiphopmusic #musicisabusiness #musiccontacts #musicconnections #musicplacements #musicpromotion #artistdevelopment #igers #indiemusic #indiemusicartist #unsignedtalent #independentrecordlabel